Lucas Carlsén is the CEO and co-Founder of the tech-enabled insurance company Hedvig. When working in the insurance sector as a management consultant, Lucas recognized a need for innovation. He found that his clients made the insurance claims experience painful and complicated on purpose in order to make more money— so he quit. Together with his co-founders Fredrik and John, he created Hedvig with the ambition to build the greatest service experience the world has ever seen. An insurance company that trusts, helps and protects their customers. After a successful growth journey in Sweden, Hedvig took their first step towards pan-European expansion by launching in Norway earlier this year.