Jakob Jønck is a serial entrepreneur and co-founder of Simple Feast, along with Thomas Ambus. Prior to Simple Feast, Jakob was one of the founders behind the successful training app Endomondo, followed by a move to the US to become Head of International Operations in MyFitnessPal. Both companies were sold to Under Armour in 2015.
The idea behind Simple Feast is to make it easy to eat plant-based— they deliver weekly boxes with three 100% organic meals that are ready to serve in 10 minutes. All meals are delivered in sustainable, biodegradable packaging. The company is constantly innovating and set to launch more products during 2020. They are also planning to enter the US market, having raised $32m in 2019 to expand to Los Angeles.