Peter is a sales geek and probably everything else than a stereotypical CEO with a suit and tie. His colleague described him with one word “A-man-with-a-top professional-mindset-who-reaches-the-limit-of-time-energy-and-resources-but-keeps-pushing-and-making-the-wheels-spin-even-faster-while-doesn’t-giving-a-fuck-and-having-a-hell-of-a-fun-time”. He has been an entrepreneur since 2012, has built and exited a 3 figure SaaS business and is currently involved and invested in 4 companies: 2 SaaS and 2 Consulting/investment.