Jeanette Carlsson is Founder and CEO, Tech Nordic Advocates. She started her career as a PWC strategy consultant in London. She has since built a 30-year top international tech career as IBM global leader, CEO of a US tech business, and as Founder/CEO of a leading independent UK tech sector. In 2018, Jeanette was voted “Inspirational Woman” by the City of London and in 2022, and she has also been voted ’10 most impactful women in tech’ globally in the US.